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Use the provided analytics tool set, Insights. Insights will show you what parts of your page are drawing traffic and what just isn’t working for you. You are able to utilize the Insights data to regulate your page in accordance with what your visitors wish to see, that can draw more visitors to the page.
Always integrate your Facebook page with the website. The look and feel from the Facebook pages needs to match your website along with other social media accounts. If your website is primarily red with custom graphics, make use of the same graphics and colours on your Facebook page for the more authentic look.
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